Gourmet Coffee Reviews

Since starting his designer luxury coffee business last year, Sanani Coffee Company CEO Tariq Ausaf watched his company’s mocha coffee make its way into celebrity limos, become the official coffee of an award-winning yacht builder and now land on the pages of the esteemed Robb Report. Overwhelmed with the success of his designer luxury coffee, Ausaf said that the recognition by the Robb Report is a testament to the flavor and quality of his coffee.

The term mocha originated from the port city of Mocha in Yemen where the international coffee trade began over 400 years ago. Mocha coffee became a treasured commodity by such notables as Rousseau, Voltaire and Napoleon. Since its entrance into the international stage in the 1600s, mocha coffee growers in Yemen have maintained their traditional cultivation methods to produce the same high-quality beans that sparked the explosive growth of cafes from Istanbul to Paris and eventually all over the world.

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• Coffee is believed to reduce the risk of Parkinson’s disease, Alzheimer’s, heart disease, gout, cirrhoses of the liver, diabetes mellitus type 2

• Coffee has antioxidants that prevent free radicals from causing cell damage

• Brazil remains the largest coffee exportation nation

• Coffee berries contain the coffee bean

• Coffee was originally used for spiritual reasons

• A single shot of espresso usually contains about 30 ml of caffeine

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Coffee is the most popular beverage worldwide with over 400 billion cups consumed each year.

Coffee, as a world commodity, is second only to oil.

Only about 20% of harvested coffee beans are considered to be a premium bean of the highest quality.

The 4,400 Arabica coffee cherries it takes to make a roasted kilogram of coffee are normally picked by hand as they ripen. Since each cherry contains two beans, it takes about 8,800 Arabica beans to make a kilogram of roasted coffee.

Coffee sacks are usually made of hemp and weigh approximately 60 kilogram when they are full of green coffee beans. It takes over 600,000 beans to fill a coffee sack.

Until the late 1800’s, people roasted their coffee at home. Popcorn poppers and stove-top frying pans were favored.
In the year 1809, Melitta Bentz made a filter out of her son’s notebook paper, thus inventing the world’s first drip coffee maker.

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The Board of Directors of Starbucks Coffee Company recently announced a series of initiatives aimed at driving shareholder value by refocusing the Company on providing customers with the distinctive Starbucks Experience and building on Starbucks legacy of innovation. To accomplish this objective, the Board has appointed Howard Schultz, chairman, to take on the additional role of chief executive officer, effective immediately, replacing Jim Donald, who is leaving the Company.

Starbucks will provide further details about its updated store growth strategy and other actions during its 2008 first quarter earnings call on January 30, 2008.

For more information, visit starbucks.com