A GWYNEDD-BASED supplier of FairTrade coffee recently launched a new initiative to donate money from every sale to help Ty Gobaith children’s hospice.
Dwyfor Coffee will make a contribution to the charity from the sale of packs of fair trade coffee, tea, sugar and other products.
Managing director Michael Squire has built up the FairTrade side of the business over recent years until today it accounts for about 85% of the business.
Now he is to give a 25p donation from every sale of fair trade catering packs to the Conway-based hospice which needs £1m a year to cover its running costs.
Mr Squire is aiming to raise £5,000 this year for the hospice and revealed he hoped it would be the beginning of an ongoing relationship with the hospice.
He added that the move to help the hospice “completed the loop” because the firm bought its coffees and other goods from fair trade producers in South America, Africa and Asia, helping to improve the living conditions of growers, and was now using some of the proceeds from sales to help a local charity.
Mr Squire said the donations came out of the existing price list of the products and would not mean a price increase to customers.
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