Since starting his designer luxury coffee business last year, Sanani Coffee Company CEO Tariq Ausaf watched his company’s mocha coffee make its way into celebrity limos, become the official coffee of an award-winning yacht builder and now land on the pages of the esteemed Robb Report. Overwhelmed with the success of his designer luxury coffee, Ausaf said that the recognition by the Robb Report is a testament to the flavor and quality of his coffee.

The term mocha originated from the port city of Mocha in Yemen where the international coffee trade began over 400 years ago. Mocha coffee became a treasured commodity by such notables as Rousseau, Voltaire and Napoleon. Since its entrance into the international stage in the 1600s, mocha coffee growers in Yemen have maintained their traditional cultivation methods to produce the same high-quality beans that sparked the explosive growth of cafes from Istanbul to Paris and eventually all over the world.

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